The Home/Small Business Owners Guide to SE0(Search Engine Optimization)

Why Does Your Site Need SEO

When people go online looking for products and services they will use a search engine. So for most business websites getting found in the search engines is crucial.

The entire purpose of getting your site optimised is to get more “free” traffic from the search engines. This type of traffic commonly known as Organic traffic; has the following advantages:

• Searchers are more likely to click on the organic listings higher than those in the paid listing.
• Even taking into account any SEO consultant costs organic traffic is much less expensive than paid traffic.
• Once your site is correctly optimised it will continue to attract free traffic for many years with little work required.

It does however have several disadvantage over Paid traffic:

• It takes time to get.
• It can fluctuate (sometime drastically) as search engines change algorithms.

Basic SEO (Search Engine Optimization/Optimisation)

For a basic website the Optimization process is relatively straightforward, as there are only four main factors that effect your web pages position in the SERPS (Search Engine Results Page):

• Your Choice of Keywords
• Your Web page/ site content and Structure
• The links to and from your web site
• Your Competitors

There are 4 aspects to the optimisation process.

• Keyword Research - Finding and choosing the best Keywords to target
• Web Page Optimisation- Optimising the web page copy and Meta Tags for the correct keywords.
• Linking- Establishing inbound links via various methods like  directories submission, article marketing,, blogging.
• Site structure - Creating an optimized site Navigation structure.
 

There are two, and only two, ways of optimizing/optimising your website for the search engines:

• On page Optimization- This involves making changes to your web page copy, site structure meta tags etc
• Off Page Optimization- Getting appropriate links to your site.

• Why Search Engines are Important to Small Businesses
• Local Search For Local Businesses
• Glossary of Common Search Engine Terms
• How to Check if Your Site has Been Indexed

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