Email Marketing for Small Businesses


Permission based Email marketing is basically the sending of emails to existing or potential customers after having first requesting permission to do so.

Permission is obtained by having the customer agree to receive email, usually by using an opt-in email list, and usually from a website, but they could be obtained manually (at a trade fair for example) see collecting email addresses.

 There are many reasons for sending customers email but the main reasons are :

  • Increasing customer loyalty
  • Promoting products
  • Promoting events
  • Promoting the business

Email Marketing has many attractions for businesses, especially small businesses they are:

  • Cost- Much less expensive that printed media
  • Can be automated .
  • Can lead to direct sales
  • Easy Tracked - No other form of promotion can be so easily tracked
  • Can be used to open two way dialogue
  • Instantaneous
  • No geographic constraints/costs- i.e. It doesn't matter if the recipient is in China or England or America.

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